Shay Neary made history last year as the first plus-size transgender model to land a major fashion campaign, and now she’s booked her first international fashion campaign, for UK-based fashion brand Yours Clothing.
Last year, 28-year-old Shay Neary entered the history books as the first transgender plus-size model to land a major fashion campaign in the United States, as the face of New York retailer Coverstory.
Now, the New York model is going international, being featured as the new face of UK label Yours Clothing.
Yours Clothing is a major plus-size brand in the UK, with sizes going up to 36 and company branding that boasts that “fashion doesn’t end at size 14, and we’re the proof”.
The model features in an urban collection of images, which is accompanied by a style guide for transgender shoppers. The guide gives tips on current fashion trends, as well as advice on style at different stages of transitioning – for example, “If you’re still in a phase of your transition where you need to tuck, try skirts and flowing items”.
At the Coachella Valley Music and Arts Festival in Indio, California, which wrapped its run of Molly-fueled partying April 23, fashion ran the gamut from the good (Gucci), to the bad (designer-label underwear-as-outerwear), to the downright offensive (Native American headdresses).
Members of The xx, Lemon Twigs and Tennis were officially dressed by the brand, while Rihanna rolled up in a fresh-off-the-runway bedazzled bodysuit and face mask, tattered Gucci tank top and cutoffs.