Iconic American designer Michael Kors just debuted fall 2016 ads for his Michael Kors line and his Michael Michael Kors range.
WWD reported that Mario Testino photographed both of the season’s ad campaigns. Model Natasha Poly is featured in the leather back seat of a vintage Rolls Royce for the Michael Kors campaign images, while Karmen Pedaru and Benjamin Eidem star in the fall 2016
Michael Kors Handbags.
Both campaigns are set to launch in July with ads running in fall issues of several magazines — including international editions of Vogue, W, Vanity Fair, Harper’s Bazaar and Tatler, in the U.S. and Europe.
The Michael Kors Purses campaign will also be featured on traditional outdoor media in 39 countries, on digital outlets and via social media platforms, according to WWD.
In related news, Michael Kors Outlet began construction this month on a new distribution center in the Netherlands, which will supply the brand’s European and Middle Eastern retail markets.
“The scale and sophistication of the facility reflect our commitment to substantial growth across all channels of distribution in both Europe and the Middle East,” John D. Idol, chairman and chief executive officer of Kors, told WWD.
The center was designed to be eco-friendly and will reportedly feature an LED interior lighting and a solar-panel roof.
Back in January, Michael Kors Outlet Online also expanded his brand’s retail reach further into Asia. The designer announced plans to open a new store in Tokyo’s Ginza district in the fall.
The 7,800-square-foot flagship, located on Chuo Street, is the first free-standing Michael Kors store to carry menswear items.
“Japan is a key market for our continued development in Asia,” Idol said in a Michael Kors Handbags Outlet brand statement back in the fall.
“The importance of Tokyo to luxury and fashion retailing makes this the right place and time to open our first store showcasing every facet of the Michael Kors brand. We look forward to offering the full breadth of our product assortment, presented with our signature glamour, chic and superlative service, to our Japanese customers and tourists traveling to Tokyo,” he said.